Privacy Policy

1. Who We Are and What This Policy Covers

This Privacy Policy explains how TNT Turf LLC (“TNT Turf”, “we”, “us”, “our”) handles personal information. It covers tntturf.com and every page on it, our quote and contact forms, and the phone calls, text messages and emails that follow from them.

We are an artificial turf installation company based in Houston, Texas, serving homeowners and businesses across the Greater Houston area. Our office is at 2302 Campbell Rd, Houston, TX 77080.

This policy does not cover the separate written agreement you sign for an installation, and it does not cover websites we link to but do not run. Your use of this site is also governed by our Terms and Conditions.

2. Information You Give Us

Nearly everything we hold about you is something you typed into a form or told us on the phone. Our quote form at tntturf.com/contact asks for the following:

• Your name. First and last name.
• Contact details. Phone number and email address.
• Property location. Street address, city, state and ZIP code. We ask because a turf quote depends on where the property is, what the drainage is like and how far our crews travel.
• Property type. Whether the job is residential or commercial.
• Services you are interested in. The turf services you check on the form.
• Budget range. The range you select, if you choose to select one.
• Project details. Whatever you write in the free-text box. Please do not put sensitive information in that box — see the note below.
• How you prefer to be contacted. Phone call, text message or email.

Some of our advertisements lead to short quote forms on their own pages. Those forms ask for less:

• The service you want. For example a turf cleaning or a turf extraction.
• Roughly how much turf you have. A size band you pick from a list, or “not sure”.
• Your ZIP code. So we can confirm we serve the area.
• Your name, phone number and email address.

When either form is sent, it also carries some details about how you reached our site, filled in automatically rather than typed by you: the ad click identifier in the link you followed (Google calls these gclid, gbraid or wbraid), any campaign tags in that link (the “utm” labels that name the ad campaign), the address of the page you first landed on, and whether your browser was sending a Global Privacy Control signal. The short forms also record the page they were sent from. Section 4 explains how those details are kept in your browser until you send a form.

Every quote request, from either form, also carries a random reference number your browser creates when you send it. It lets us match the request in our records to the reports described in section 4.

We also keep what you tell us afterwards: measurements and site notes from an on-site estimate, access instructions, gate codes if you give them to us, notes about pets or irrigation, your scheduling preferences, records of the work performed, invoices and payment records, warranty claims, and any review or photo you send us.

3. Information Collected Automatically

Like nearly every website, ours records some technical information when you visit. This happens through our hosting provider’s server logs, through the embedded Google Map, through the Google tag described in section 4, which also reports to Google Analytics, and through PostHog, the site analytics tool also described in section 4.

• Your IP address, and the general region it suggests you are in.
• Your browser type and version, your operating system, and your device type and screen size.
• The pages you view, the order you view them in and how long you stay.
• How you use a page: how far you scroll, links you follow to other websites, files you download, and when you start filling in a form and when you send it — but not what you type into it.
• Where you click, tap and move on a page, recorded so we can replay how the page was used (section 4) — again, without what you type.
• The site or search that sent you to us, and any campaign tags in the link you followed.
• The date and time of your visit, and error messages if something on the site breaks.

When you submit the quote form, our forms provider also records the IP address the submission came from and runs the message through a spam filter. Without that, the form fills up with bot traffic within days.

4. Cookies, Pixels and Similar Technologies

A cookie is a small text file a website stores in your browser. Related technologies do similar jobs: pixels (a tiny invisible image that reports back when it loads), local storage, and software development kits inside third-party scripts. This section covers all of them.

What this site uses today

As of the date at the top of this page, this website runs two tracking scripts, both described below. The Google tag measures our Google Ads, and it also reports to Google Analytics, which shows us how the site is used. PostHog shows us how visitors use our pages, in more detail. The site does not run the Meta (Facebook) pixel or any other advertising or analytics tracker.

Besides those scripts and the strictly necessary technologies our host and our form provider need to serve pages and stop spam, this site uses one embedded Google Map. Most pages on this site show a map of the Greater Houston area with our location pinned on it, in the section listing the communities we serve. That map is loaded directly from Google. When it loads, your browser contacts Google and Google receives your IP address, the page you are on and your browser and device details, and it may set its own cookies in your browser — the same as if you had opened Google Maps yourself. We do not receive any of that information, and the map does not tell us who you are or that you looked at it. Google handles what it collects under its own privacy policy, linked in section 5.

The Google tag (Google Ads)

Every page of this site loads the Google tag, a script from Google that measures whether our Google ads lead to quote requests and phone calls. Like anything loaded from Google, it sends Google your IP address, the page you are on and your browser and device details. When you arrive from one of our Google ads, it stores the ad click in cookies on this site for up to 90 days, so that a request you send later can be credited to that ad. It also lets Google add your browser to lists of people who have visited our site, which we can use to adjust our search ads when you search again (remarketing).

When you send a quote request, the thank-you page tells Google Ads that a request was made, with the random reference number described in section 2. With that report the tag sends your email address and phone number in a scrambled (hashed) form, so Google can match the request to the ad you clicked — including when you clicked on one device and wrote to us on another. Google calls this enhanced conversions. Google only credits a request to an ad when one of our ads actually led to your visit; if you found us another way, nothing is credited. To carry your email and phone from the form to the thank-you page, your browser holds them in its session storage for that one step and deletes them as soon as the thank-you page loads.

The tag is also set to look for contact details on its own. When you send one of our forms, it can pick up the name, email address, phone number and address you typed into it and add them to that same report to Google Ads. Your name, email, phone number and street address are scrambled (hashed) before they are sent; your city, state and ZIP code are sent as they are, which is how Google’s matching expects them. Google uses these details only to match the request to an ad, the same as above.

If you arrived from one of our ads, the site may show a Google forwarding number in place of our phone number. A call to it rings straight through to us. Google records that the call happened, when, how long it lasted and the caller’s area code, so we can tell whether an ad led to it. Google also records the conversation on those calls; section 8 explains how.

Google Analytics

The same Google tag also reports your visit to Google Analytics, a Google service that shows us how many people visit, which pages and services they look at and where they came from. For each page you view it sends Google the page, the site or ad that sent you, your browser and device details, and the general area your IP address suggests; Google says Analytics does not store the IP address itself. It also reports how far you scroll, links you follow to other websites, files you download, and when you start filling in a form and when you send it. It does not report what you type into a form.

Google Analytics sets its own cookies on this site (their names begin with “_ga”) so it can recognize your browser when you come back, for up to two years. We look at its reports in aggregate, to see which pages and services people use. They do not tell us your name or contact details.

If your browser sends a Global Privacy Control signal, the Google tag does not load at all: no ad or Analytics cookies, no reports to Google Ads or Google Analytics, no contact details picked up from our forms and no forwarding number. See section 12.

PostHog (site analytics and session replay)

Every page of this site also loads PostHog, an analytics service we use to see how visitors find their way around our pages, and in particular the pages our ads lead to. It sends PostHog the pages you view, the site or ad that sent you to us with any campaign tags and ad click identifier in the link, your browser and device details, and your IP address, which PostHog uses to work out the general area you are in. It also records how you use each page: where you click and tap, how far you scroll, when you start filling in a quote form, when you tap our phone number, which questions you open in a list of questions and answers, and any error the page runs into.

PostHog also makes a recording of each visit — of the page and of your scrolling, clicks, taps and mouse movement, not of your screen or camera — so that we can replay how a page was used and see where it confuses people or gets in their way. What you type into a form is masked in your browser before anything is sent, so neither PostHog nor we can see it in a recording.

When you send a quote request, PostHog is told that a request was sent, which service and turf size you picked, and the random reference number described in section 2. That number lets us find the visit that led to your request. It is not told your name, phone number, email address or ZIP code.

PostHog keeps a random identifier for your browser in a cookie and in local storage on this site (their names begin with “ph_”) for up to a year, so a return visit can be recognized as the same browser. PostHog works for us as a service provider: it handles this information only to give us these reports, and none of it is used for advertising. If your browser sends a Global Privacy Control signal, PostHog does not load at all, the same as the Google tag. See section 12.

Ad click details

When you arrive on any page of this site from a Google ad, the link carries an ad click identifier and campaign tags. A short script saves them in your browser’s local storage for up to 90 days and copies them into our quote forms, so that a quote request sent from another page, or after you leave and come back, can still be matched to the ad that led to it. Nothing is sent anywhere until you submit a form, and no third-party script reads the saved values. You can clear them at any time by clearing this site’s data in your browser.

We use the click identifier to understand which ads lead to real jobs. We may send it back to Google Ads, with a scrambled (hashed) copy of the email and phone from your request and a note of what the request became (for example, a booked job), so Google can tell us which ads are worth paying for. If your browser sends a Global Privacy Control signal, the script does not save or send the click identifier at all, and we do not include your request in anything we send to Google. See section 12.

Categories of technology, and what may be added

We may work with other marketing partners who ask us to place their tags on the site. The categories below cover what runs today and what you should expect if that happens. We describe them now so that this page is accurate on the day a new tool goes live rather than months afterwards.

Controlling cookies in your browser

Every major browser lets you block or delete cookies from its settings or privacy menu. Blocking all cookies may stop parts of this site working properly. Blocking third-party cookies specifically will stop most advertising and retargeting tracking with little effect on the site itself.

5. Advertising and Analytics Partners

Two companies receive information about your visit directly from your browser today: Google, through the embedded map and the Google tag described in section 4, which reports to both Google Ads and Google Analytics; and PostHog, also described in section 4. If we add the other tools described above, the companies that provide them will receive information the same way, and all of them handle it under their own privacy policies as well as ours. The partners we use or may use are:

• Google — Google Maps, which draws the service-area map embedded on this site; Google Ads, for advertising, conversion tracking and recording the calls that come through our ads; and Google Analytics, for site measurement. All three are in use today. Google’s privacy policy is at policies.google.com/privacy. You can opt out of Google Analytics on any site with the browser add-on at tools.google.com/dlpage/gaoptout, and control ad personalization at myadcenter.google.com.
• PostHog — site analytics, including recordings of visits with everything typed into forms masked. In use today, as our service provider; it is not an advertising service. PostHog’s privacy policy is at posthog.com/privacy.
• Meta Platforms — the Meta pixel, for measuring and targeting ads on Facebook and Instagram. Meta’s privacy policy is at facebook.com/privacy/policy, and your ad preferences are at facebook.com/adpreferences.

You can also opt out of interest-based advertising from many companies at once through the industry tools at optout.aboutads.info and optout.networkadvertising.org. These opt-outs are stored per browser and per device, so they need to be set again if you clear your cookies or switch device.

6. How We Use Your Information

We use the information described above for these purposes and no others:

• To prepare and send you a quote, and to schedule and carry out a site visit.
• To perform the installation or service you hire us for, including ordering the right turf and infill.
• To contact you about your project, by the method you told us you prefer.
• To invoice you, take payment and keep the accounting and tax records the law requires.
• To handle warranty claims, callbacks and service requests after the job is finished.
• To answer questions, resolve complaints and keep a record of what was agreed.
• To send you occasional marketing about our services, where you have asked for it or where the law allows it. Every marketing email has an unsubscribe link, and it works.
• To understand which pages and services people are interested in, so we can improve the site.
• To measure whether our advertising works.
• To protect the site and our business against fraud, spam and abuse.
• To comply with the law, respond to lawful requests, and establish or defend legal claims.

We do not use your information to make automated decisions that produce legal or similarly significant effects about you. Quotes are prepared by people.

7. When We Share Your Information

We do not sell your personal data, and we do not share it with anyone who wants to market their own products to you. We do share it with the following categories of recipients, only as far as each of them needs it to do their job for us:

• Website hosting and form processing. This site is hosted on Netlify, and quote form submissions are received and stored through Netlify Forms before they reach our inbox.
• Email, phone and scheduling providers. The services we use to receive your message, call or text you back, and book your appointment.
• Installation crews and subcontractors. The people doing the work need your address, your phone number and the site notes. They receive nothing beyond that.
• Suppliers and manufacturers. Where a warranty claim or a special order requires it, we pass on the details needed to process it.
• Payment processors, banks and our accountant. For taking payment and keeping the books. We do not store full card numbers ourselves.
• Google, for the embedded map, Google Ads and Google Analytics. Your browser contacts Google directly for all three, as described in sections 4 and 5. For Google Ads we may also send Google the ad click identifier and a scrambled (hashed) copy of the email and phone from a quote request, with what the request became, so Google can tell us which ads lead to jobs. Google also records the calls that come through our ads, as described in section 8.
• PostHog, for site analytics. Your browser sends PostHog what section 4 describes, including the recordings of visits. We do not send it anything else.
• Other advertising and analytics partners. As described in sections 4 and 5, if we add them.
• Professional advisers, insurers and law enforcement. Where we are legally required to disclose information, where we need advice, or where we need to establish or defend a legal claim.
• A buyer of the business. If the business is sold, merged or reorganized, customer records would transfer as part of it. The buyer would be bound by this policy until it tells you otherwise.

Everyone in the first seven categories is engaged as a service provider and is required to use your information only for the work we ask them to do.

8. Phone Calls, Text Messages and Email

When you submit our form you choose whether you would like a phone call, a text message or an email. We use the method you choose.

Text messages

If you give us your mobile number and ask to be contacted by text, you agree that we and the people working on our behalf may text you about your quote, your appointment and your project. Message frequency varies. Message and data rates may apply. Reply STOP to any message to stop receiving texts from us, or HELP for help. You can also just tell us on the phone.

The short quote forms on our advertising pages do not ask how you prefer to be contacted. If you send one, we will reply by phone call, text message or email about the request you made. We do not use those forms to sign you up for marketing messages.

Phone calls

By giving us your phone number and asking to be contacted, you consent to receive calls and texts from us at that number about your inquiry, including where an automatic telephone dialling system or a prerecorded message is used. This consent applies even if your number is on the federal Do Not Call Registry or the Texas No Call List, because you asked us to contact you. Tell us to stop and we will stop.

Call recording

Calls that come through our Google ads are recorded. That means calls placed with the call button in one of our ads, and calls to the Google forwarding number this site shows after you arrive from one of our ads (section 4). Google records these calls for us, and you will hear a short automated message at the start of the call saying that it is being recorded.

Google’s software analyzes each recorded call. It writes a short summary and judges whether the call was a genuine inquiry, so that our ads are credited only with calls that matter, and Google also uses recordings to detect spam and fraud. We can listen to a recording and read its summary in our Google Ads account, to check how calls are handled and which ads bring in real work. Google keeps the recordings for a limited period under its own retention rules and privacy policy (section 5). We do not download them or keep copies of our own.

Google does not record calls made directly to our regular number. If you would rather not be recorded, hang up and dial (713) 280–3607 instead.

Email

We email you about your quote and your project because you asked us to. Marketing emails, if we send them, always carry an unsubscribe link, and unsubscribing takes effect promptly. We will still email you about work in progress, invoices and warranty matters, because those are part of the job rather than marketing.

9. Photographs of Your Property

We photograph our work. Crews take before, during and after photos of nearly every job, for three reasons: to record the site conditions we found, to document the finished installation in case of a warranty claim, and to show prospective customers what we do.

Photos of completed projects may appear on this website, in our portfolio, on our social media and in advertising. When we publish them we do not include your name, your street address or anything else that identifies you or pinpoints the property. Photos are framed on the turf and the landscaping rather than on people, and we do not publish photos of the inside of your home.

If you would rather we did not publish photos of your property at all, tell us before or during the job and we will note it on your file. If a photo of your property is already published and you want it taken down, email info@tntturf.com and we will remove it from anything we control.

10. Your Texas Privacy Rights

The Texas Data Privacy and Security Act gives Texas residents specific rights over their personal data. We honor these rights for every Texas resident who asks, whether or not the statute strictly requires it of a business our size.

• The right to know. To confirm whether we are processing your personal data, and to access it.
• The right to correct. To have inaccurate personal data about you fixed.
• The right to delete. To have personal data about you deleted, including data you did not give us directly.
• The right to a copy. To obtain a copy of the personal data you gave us, in a portable and readily usable format, where we hold it digitally.
• The right to opt out of targeted advertising. To tell us not to use your data to target advertising at you.
• The right to opt out of the sale of personal data. We do not sell personal data, but the right stands and we will honor a request.
• The right to opt out of profiling. To object to profiling used to make decisions that produce legal or similarly significant effects about you. We do not do this.
• The right not to be retaliated against. We will not deny you service, charge you a different price or give you a lesser standard of work because you exercised a privacy right.

Some data has to stay with us whatever you ask. We keep enough to meet our tax, accounting, warranty, insurance and legal obligations, and to defend a legal claim. Where that applies we will tell you which data we have kept and why.

11. How to Submit a Request or an Appeal

Making a request

Email info@tntturf.com with the words “Privacy Request” in the subject line, call us at (713) 280–3607, or write to us at 2302 Campbell Rd, Houston, TX 77080. Tell us what you want us to do and give us enough detail to find your record — usually the name, phone number and property address you gave us when you asked for a quote.

We will respond within 45 days. If the request is complicated we may take one further 45 days, and we will tell you within the first 45 if we need to. There is no charge for two requests in any twelve-month period. Beyond that, or where a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline, and we will explain why.

If we cannot verify who you are from the information you give us, we may have to refuse the request. We will ask for what we need rather than simply refusing. An authorized agent may act for you if you give them written permission, and we may contact you to confirm it.

Appealing a decision

If we refuse your request, we will tell you why and explain how to appeal. To appeal, reply to our decision or email info@tntturf.com with “Privacy Appeal” in the subject line. We will review it and give you a written answer within 60 days, explaining our reasoning.

12. Universal Opt-Out Signals and Do Not Track

Some browsers and browser extensions can send a Global Privacy Control signal, which tells every site you visit that you are opting out of the sale of your data and of targeted advertising. Texas law requires businesses to recognize these universal opt-out signals.

We will treat a Global Privacy Control signal from your browser as a valid opt-out request for that browser, without you having to contact us. Because the signal is stored in the browser rather than attached to you personally, it does not carry across to your other devices, and clearing your browser data may clear it.

On this site, the signal also stops the Google tag described in section 4 from loading at all, so no ad or Analytics cookies are set, nothing is reported to Google Ads or Google Analytics from that browser, no ad click identifier is kept for your quote request, and the site shows our regular number, so a call to the number you see here is not recorded (section 8). PostHog does not load either, so your visit is not recorded or reported to it.

There is still no agreed standard for the older “Do Not Track” browser setting, and we do not respond to it. Use Global Privacy Control, or email us, and we will act on it.

13. Residents of Other States

We are a Houston company and nearly everyone we work with lives in Texas. If you live in California, Colorado, Virginia, Connecticut, Utah or another state with a comprehensive privacy law, your state may give you similar rights to those in section 10, and it may give you additional ones — for example, the right to know the specific categories of information we disclosed about you in the past twelve months, or the right to limit the use of sensitive personal information.

Rather than sorting requests by state, we apply the process in section 11 to everyone who asks. Email info@tntturf.com, tell us which state you live in and what you would like us to do, and we will handle it under whichever law gives you the stronger right.

We do not knowingly sell the personal information of any consumer, including consumers under 16 years of age.

14. How Long We Keep Your Information

We keep information for as long as we have a reason to, and no longer:

• Quote requests that do not become jobs. Around two years, because turf projects are often planned well in advance and people come back.
• Customer and project records. For the life of the warranty and for as long as we may need them to answer a claim about the work.
• Invoices, payments and accounting records. For the period required by federal and Texas tax law.
• Marketing contact details. Until you unsubscribe or ask us to delete them.
• Website and analytics records, including PostHog’s recordings of visits. For the retention period set in the tool concerned, which is typically a matter of months.
• Recordings of calls from our ads. Held by Google, not by us, for the limited period Google sets. See section 8.

When a retention period ends we delete the information or remove the details that identify you. Paper records containing personal information are shredded rather than thrown in the trash, as Texas law requires.

15. How We Protect Your Information

We use reasonable administrative, technical and physical safeguards to protect personal information from unauthorized access, use or disclosure. This site is served over an encrypted connection, form submissions are transmitted over that same encrypted connection, access to customer records is limited to the people who need it, and accounts are protected by strong authentication.

No website, no email system and no company can promise perfect security, and we are not going to pretend otherwise. What we can promise is that if a breach affects your sensitive personal information, we will notify you as Texas law requires — without unreasonable delay and no later than 60 days after we determine a breach occurred, and we will notify the Texas Attorney General as well where the number of affected Texans requires it.

16. Children’s Privacy

This site is meant for adults hiring a contractor. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. We never ask a child for information, and we have no reason to.

If you believe a child has given us personal information, email info@tntturf.com and we will delete it.

17. Links to Other Websites

This site links to other websites — turf manufacturers, our social media profiles, review sites, the regulators named above and mapping services. Following one of those links takes you to a site we do not control and which has its own privacy policy.

We are not responsible for how those sites handle your information. If a linked site matters to you, read its policy before you give it anything.

18. Changes to This Policy

We will update this policy when what we do changes — in particular when we add or remove the analytics and advertising tools described in sections 4 and 5 — and whenever the law changes. The date at the top of this page always shows when it was last revised.

If a change materially affects how we use information we already hold about you, we will make that clear rather than quietly editing the page. Continuing to use the site after a change means you accept the updated policy.

19. How to Contact Us

Questions, requests, appeals and complaints all go to the same place. A real person reads them.

For questions about using this website rather than about your data, see our Terms and Conditions.